Meet our leaders
Fiona Hayes
Chief Executive Officer and Managing Director
Fiona joined 7-Eleven in 2022, as General Manager - Channel before being appointed CEO and Managing Director in July 2024. She is responsible for leading the 7-Eleven Australia team, driving the business strategy, growing the brand and achieving the company’s ambition of being ‘my convenient neighbourhood store for more Australians’.
She has extensive experience in operations and retail networks having held a range of senior roles with Telstra over 26 years, including 12 years as part of the Telstra executive team.
Fiona thrives on engaging and leading large cross functional teams to deliver strategic customer, people and commercial outcomes. Fiona is a former Telstra Foundation Board member.
Danny Wyatt
Chief Financial & Tech Officer
Danny joined 7-Eleven in 2019 and is responsible for 7-Eleven Australia’s finance, insights and technology teams.
He is an experienced executive with a strong record of accomplishments, delivering end-to-end improvements in large and small companies across a wide variety of industries. Alignment and change management have been crucial competencies for his success across operations, product development, sales, marketing, customer service, operations and finance.
Danny is currently a Director on the Board of Tipple Alcohol Delivery and previously held senior roles with Koko Black, Pacific Brands, Fosters Group Limited and A.T. Kearney.
Danny holds a Master of Business Administration from the University of Melbourne Business School (Rupert Murdoch Fellow), a Master of Business Administration from the University of Chicago, and a Bachelor of Aerospace Engineering (Hons) from RMIT University.
Matt Keogh
Chief Commercial Officer
Matt joined 7-Eleven in February 2021. He is responsible for leading the teams who manage the product and services on offer to our customers. This includes category management, fuel, marketing, digital, loyalty, merchandising, product development, product and space planning, and food innovation.
His previous roles include Chief Executive Officer of the Country Road Group, Managing Director – Witchery. Matt has held various senior executive roles including people, transformation, strategy, retail, fuel and operations roles for Lovisa, Woolworths Holdings Limited and Foster’s Group both here in Australia and overseas.
Matt is passionate about transformation, growing businesses through brand development and strategic acquisition, and is committed to creating highly engaged teams who are empowered to support achieving business ambitions.
Matt is a Board member of the Australian Association of Convenience Stores (AACS).
He holds an Advance Management Program certification from Harvard Business School and has completed post-graduate studies in Human Resource Management from the Swinburne University of Technology.
Marc Costabile
Chief Retail Officer
Marc rejoined 7-Eleven Australia in January 2025. He is responsible for the delivery of the 7-Eleven offer to customers through leading store operations, supply chain, network development, construction, franchising and our store & customer contact centre. Marc is also a Director of Tipple Group Holdings Pty Ltd.
Marc has a strong track record of leading business transformation, operating complex & dynamic retail networks and building high performance teams who are empowered to deliver a market leading customer offer. He has held senior leadership roles at Endeavour Group (Dan Murphy’s, ALH Hotels), 7-Eleven Australia where he established the corporate store network and led operations for Victoria, and global management consulting firm L.E.K. Consulting.
Marc holds a Bachelor of Commerce (Honours) from the University of Melbourne, an Executive Masters of Business Administration from Melbourne Business School and is a Graduate of the Australian Institute of Company Directors (GAICD).
Lynda Tully
Chief Legal Officer
Lynda joined 7-Eleven Australia in 2023. She oversees the provision of legal advice and support across the business and is responsible for the risk and compliance functions.
With over twenty years of international experience across Europe, Asia and Australia in retail, oil and gas, mining, power and industrial sectors; Lynda is passionate in driving high performance and has a strong belief that trust and respect drive innovation and improve business strategies.
Lynda is skilled in cross border M&A transactions and asset integration, commercial negotiations and dispute resolution, strategic planning and risk management, corporate governance, ESG and government relations and public reporting.
Prior to joining 7-Eleven, Lynda was a Partner at Ashurst and previously worked at another top tier law firm in London, Singapore and Australia.
Lynda holds a LLB English & French Law from Kings' College London & Maîtrise en droit français (Masters of French law), Université de Paris I (Panthéon-Sorbonne) and is admitted to practice in Victoria, Australia.
Sharon Beaumont
Chief People Officer
Sharon joined 7-Eleven in 2017 and leads the people function, which includes overseeing strategies related to capability, culture, reputation, and people’s experience. Sharon is a values- led leader with a passion for strategy, people, and performance. She has executive & board experience overseeing business culture, risk and performance across multiple industries and business models.
Sharon is member of the Australia Retail Association (ARA) council, and she holds a Company Directors Diploma (AICD), Masters of Business Administration (Swinburne University of Technology), a Graduate Diploma in Occupational Health and Safety (Curtin University) and Bachelor of Applied Science in Physiotherapy (University of South Australia).