22 August 2022
From Tuesday 4 October 7-Eleven’s coffee offer will change in price for the first time since 2009 with a regular cup to cost $2.
The price change has been driven by sustained cost increases particularly over the past 12 months, which have made existing prices unsustainable.
7-Eleven CEO and Managing Director, Angus McKay, said “it is no longer possible to absorb cost increases as we have done for the past decade. We will continue to provide our customers with great value and great quality, while ensuring our prices are sustainable for our store owners, our suppliers and our communities,” Mr McKay said.
“Although this is the first price change in more than a decade, a single $2 gold coin for a regular coffee remains among the best value offers in the industry.
“We are always looking to enhance value for our customers, so coffee drinkers who bring their own reusable cup in-store will only pay $1.50 for a regular coffee.”
By comparison, it’s not uncommon to see a regular coffee cost between $4.50-$5.50. If a customer was to buy a regular coffee every day of the year from 7-Eleven, instead of paying $4 or more elsewhere, they’d still save more than $730 per year.
The cost of a 7-Eleven large coffee will increase to $3 and super cups will increase to $3.50. A 50 cent discount will apply for those customers who choose to use their own reusable cup.
Encouraging customers to use a reusable cup is part of a broader effort to reduce single use cup waste including our existing 7-Eleven Cup Rescue program, which is significantly reducing the number of cups going to landfill.
Mr. McKay said the company is ensuring it improves the sustainability of its coffee and packaging and some significant announcements will be made in the next few weeks that will deliver better environmental outcomes for the community.
“Our new offer is fair value for our community, store owners and suppliers, and we’ll keep working to make it better,” he said.