7-Eleven Australia wins ARA Innovation Excellence Award

7-Eleven Australia won the 2024 Australian Retailers Association Innovation Excellence Award, for their My 7-Eleven App and digital innovation at a ceremony held in Melbourne last night.

The Innovation Excellence Award recognises a retailer who embraces innovation within its organisation, and has effectively implemented a new and forward thinking strategy.

7-Eleven Australia CEO and Managing Director, Fiona Hayes, says “to be among an impressive finalist group was great recognition of the work our entire business has done to implement our digital innovation strategy based around the needs of our customers. To win the category however speaks volumes as to the hard work of our extraordinary team to develop and implement customer focused digital innovation strategy at scale.”

“Our new ambition is to have every Australian say ‘7-Eleven is my convenient neighbourhood store’. Digital is one of the five pillars of our growth strategy. As part of that we’re leveraging digital globally and activating locally, enabling sales growth by enhancing loyalty, delivery, customer experience and productivity.

“I’m excited to see our digital innovation continue to evolve to make shopping with us more convenient for Australians in neighbourhoods across the country in the years ahead.

“Congratulations to everyone in our team who has contributed to supporting our app. From app development, technology foundations, product offer and deals, fuel price lock, customer engagement communications, customer service, our store leaders and our store teams and many others, it’s taken a lot of people making the most of every moment to see us win this extraordinary award,” Ms Hayes concluded.