7-Eleven continues to grow in Townsville

7-Eleven is continuing to invest in the Townsville community with store number four, 7-Eleven Aitkenvale, opening at 243 Ross River Road Thursday 13 July with a team of 14.

The company’s investment in providing the same choice and convenience to regional Queensland consumers has also seen ongoing jobs growth for locals with the team now consisting of more than 45 people across Townsville alone.

According to Jeff Yerbury, 7-Eleven Australia Retail Area Lead North, ‘the team in North Queensland will continue to grow as our network develops and we expect our team will eventually be approximately 150 people strong to deliver an outstanding customer experience in approximately 15 stores.

The company’s investment in creating bespoke food products alongside its supplier partners for customers to enjoy is also proving beneficial to another local business, The Outback Pie Co, which is based in Townsville.

The Outback Pie Co. makes 7-Eleven Puff Pastry Bakes for 7-Eleven stores nationwide and was awarded the Best New 7-Eleven Product Launch award earlier this year. The range now includes three flavours, Pepper Steak, Butter Chicken, and Broccoli and Cauliflower. More than one million units have been sold since the range launched in 2022 and the volumes so far have meant approximately 10 additional jobs at the factory.

According to Milo Gaffney, The Outback Pie Co. Managing Director, “locally based manufacturing will continue to be critical to the strength of the Australian economy and food supply chain. Not only does it mean employment in the regions, which helps ensure balanced economic growth across the country, but it facilitates efficient ecosystems of raw ingredients and other inputs close to the point of manufacturing. This means it is more efficient and reduces the need to transport ingredients huge distances.”

Local Laurel-Lea Tonion, the company’s first ever Townsville Store Manager, is moving across town from Burdell to lead the team of 14 who will be serving the Aitkenvale community.

Ms Tonion says “Our new Aitkenvale store will be open 24/7 with daily deliveries so our customers can enjoy our sandwiches and Krispy Kreme Doughnuts delivered daily. We’ll have hot pastries, snacks and treats, as well as our freshly ground Fairtrade Certified coffee, Slurpee including Slurpee No Sugar and the 7-Eleven Smoothies and Frappés. Our smoothie ingredients are made right here in Townsville.

The store offers high quality Mobil fuels and gives Townsville locals access to the My 7-Eleven App including the Fuel Price Lock feature. 

“Our customers can download the My 7-Eleven App and use the Fuel Price Lock feature to lock in a price on our fuel when it might be lower. It means customers can choose to fill up using the price they have locked in anytime that suits them within the next seven days*. As a bonus, the app has loyalty rewards, offers, discounts and can be linked with your Velocity Frequent Flyer card to earn Points,” Ms Tonion said. 

Since Townsville’s first 7-Eleven store opened in June 2022, Townsville locals using the My 7-Eleven App fuel price lock have saved an average of $2.77 per fill or seven cents per litre*.

In addition to the offer for customers, 7-Eleven is continuing to support the work of The Salvation Army in Australia.

“Just like with our Burdell, Bushland Beach and Mundingburra stores, we’ll arrange for excess food to be redirected where appropriate to the local Salvos to support their work to care for people experiencing food insecurity, homelessness, or needing help through community programs.”

“We’re proud to help those in need, and to be doing what we can to minimise the amount of perfectly good food that might otherwise go to waste,” she concluded.